Marketing Audit

Walt Disney Corporation Marketing Audit Max McKay Sabrina Coady Henrik Oiseth Principles of Marketing 308 Professor Simpson November 14, 2006 Walt Disney Corporation Founded in 1923, the Walt Disney family has predicated itself as the worlds best in the family fun condescension. After 80 years in the business, who could argue with that debate? Today, Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct tint of superior quality, innovative content, and brilliant storytelling. To capture such a highly diverse market, Walt Disney has divided itself into four main business segments: Studio Entertainment, Parks and Resorts, Consumer Products, and Media Networks. The purpose of these different segments is to integrate, and effectively pursue in performance to maximize exposure and growth (Disney Online, 2006). This paper will analyze Disneys marketing strategies directed at promoting its theme parks and resorts, as well as the pixilateds strengths, weaknesses, opportunities and threats. Business Mission Walt Disney pioneered the world of entertainment into what we know today.

In 1940, the Burbank Studio was constructed in California with a staff of more(prenominal) than 1,000 artists, animators, story men, and technicians (Walt, Biography n.d.). Due to World War II, 94% of the Disney work was associated with special government work. This included the production of knowledge and propaganda films for the armed services, as well as health films that ar still shown throughout the world by the U.S. State part of Health (Walt, Biography n.d). Walt Disneys dream came to life in 1955 when the first Disneyland amusement park was built in California, priced just about $17 million (Walt, Biography n.d). Through all of this, Walts original purpose was to stimulate the idea of education in children through entertainment in his movies, shows, and theme parks. The companys mission... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!