Rochester Business Plan

ROC On to the Inner Loop A merchandise Plan to carry on Rochesters Youth Rochesters 18-28 year old population has been leaving this city in mass amounts. This is common knowledge, and our excogitation is tar overtakeed towards the target audience in efforts to keep them here for a longer duration of time. We bump that there are several beautiful attractions that make up the Greater Rochester Area of which this target audience is unaware. This marketing plan aims to get this market out into the suburbs and city of Rochester to see the vicissitude and unique options that our area provides. This will alleviate the negative sucker held by the 18-28 demographic by bringing to their attention the immense business and recreational opportunities available. We seek to build a stronger star of community through interactions with businesses, local marketing campaigns, and more impressive communication with this demographic. With our creative and influential ideas we intend to retain Rochesters puppyish adults so that the city will flourish with a new-sprung(prenominal) generation of hope. 1. Current Situationpage 2 2. Target audience 3 3. SWOT 5 4. Trends 6 5. Benchmark Cities 7 6.

Evidence 9 7. Marketing Objectives and Goals 9 8. Marketing Strategy 10 9. Marketing Tactics 10 10. Cost and Implementation 13 11. metre Success 13 12. Summary 14 13. Appendices I-IV 15-17 14. Works Cited Current Situation stinting: Despite the fact that the unemployment rate is at the national reasonable of 5.4% (as of Feb. 2005), there seems to be a negative stigma rough Rochester. Upon taking a poll of approximately 75 students spanning galore(postnominal) different majors from SUNY Brockport, RIT, and Roberts Wesleyan College (results can be... If you want to get a full essay, order it on our website: Ordercustompaper.com

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