Easyjet and Ryanair flying high on the Southwest model Charting the ups and d gos of misfortunate-cost carriers bunco Purpose Reviews the latest management developments across the globe and pinpoints pragmatical implications from cutting-edge research and case studies. Design/methodology/ progress This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings in that respect was a time when the intuitive feeling of commuting periodic between Rome and London would have been considered far overly timely not to mention expensive! But today, for Italian financier Ettore Thermes, this is an everyday occurrence thank to the advent of low cost airlines. Practical implications Provides strategic insights and functional thinking that have influenced some of the worlds leading organizations. Originality/ time value The briefing saves busy executives and researchers hours of reading time by selecting only if the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Article Type: General review Keyword(s): Airlines; Management strategy.
Journal: strategic Direction Volume: 22 Number: 6 Year: 2006 pp: 18-21 Copyright ©Emerald Group publishing Limited ISSN: 0258-0543 There was a time when the notion of commuting daily between Rome and London would have been considered far too timely not to mention expensive! But today, for Italian financier Ettore Thermes, this is an everyday occurrence thanks to the advent of low cost airlines. These cheap, no frills carriers have revolutionized the airline industry, making European and worldwide travel affordable for all and forcing the established brands to oblige a long hard look at their operations. There is no doubt that this low-cost model has been a sound success. However, some airlines have experienced considerably more success than others. Low-cost model The first LCC to rival the major... If you want to get a full essay, order it on our website:
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