Smartix Evaluation

Liz Carten February 20, 2012 Smartix: Dancing with the Elephants 1. How would you evaluate Vivek Khullers initial development of Smartix in price of developing the product/concept and bear witnessing/proving it out at the Harvard clod? I believe Viveks use of the Harvard Ball as a testing venue was an effective, intelligent choice. He was able to illustrate many of the systems features including its big businessman to capture demographic information, and the arrival and departure times of attendees. send traffic dramatically increased before the sheath, and students were able to spoil and sell tickets amongst one another, ultimately providing a greater overall turnout rate. 2. Subsequent to the Harvard Ball, what do you think of Viveks efforts to move on splay out the concept with additional trial venues/customers? What effect did this amaze on mitigating risks, moving the company forward and obtaining venture dandy funding? Subsequent to the Harvard Ball, Vivek chose not to test the prototype in any other venues. Instead, he began focusing on further developing the business plan. He met with the operations manager at Robert Keeblers stadium who bombarded him with questions about how the system would work specifically at a sports arena.

Vivek admitted that because he had extremely limited moving picture to sporting eventsâ€"he attended the FleetCenter just onceâ€"he hadnt really thought through much of the logistics that would be involved in setting up the system at a sporting event. Of the conversation, Vivek admitted, This guy was much more touch on about how much more operational risk he would have to undertake by adopting this new technology. We did not reference book that, at all. We had done very little research on that. We had very few answers to his questions. Surprisingly, the conversation did not prompt Vivek to test out his concept at an actual sporting event/arena before seeking funding and strategic partnerships. This would base a stumbling block later... If you want to get a large essay, order it on our website: Ordercustompaper.com

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