Marketing Strategies

Marketing strategiesWoodland Foundation foremost strategic close is to guide visitors , volunteers and members and to restore the former popularity of the park-sites . Thus , the main marketing goal with this regard appears to be stoolting appropriate messages to all mastermind audition (teens and young adults ) convincing the latter to attend park . on the face of it , those messages are to be supported with relevant tools , which are another(prenominal) task of marketing campaignFirst of all , the marketing campaign should digest the benchmarking Simply saying , it is necessary to compare what other contention organizations do to stay aloft on the market . Benchmarking is a sort of market analysis . Yet , the key objective lens of analysis are not contrary market indicators as usually (market share of different companies products offered , tar stick around audiences etc ) but earlier strategies that those organizations use . Therefore , after holding benchmarking , it would be easier for WF to see what are the most up to date and effective tools to grasp desired goals . According to Public sector benchmarking service (PSBS , 2007 , benchmarking includesComparing aspects of murder with best practitionersIdentity gaps in doingLooking for in the buff approaches and ideas to correct performanceImplementing those improvementsMonitoring progress and reviewing benefits (PSBS , 2007Successful benchmarking enables to rear innovation by implementing best practices . Moreover , benchmarking also helps to improve quality and productivity thus improving the overall performance . In case of Woodland Foundation benchmarking is necessary to comprehend what tactics are used in to attract new members to the Foundation , volunteers to work for Foundation and common visitors to enjoy the park-sites Benchmarking in our case can substitute in-depth marketing research to strike the demand and habits of the public on one hand on the other hand , benchmarking enables to set tactic priorities in long development .

For instance , if competitors attract their visitors by building more(prenominal) places for children , it becomes obvious that WF has to think about this alternative as wellBenchmarking also enables to determine the best nub of communication with target audience . However , in the case of WF the difficulty appears in the circumstance that WF s audience might be different from the other like organizations , and benchmarking in this particular task might be ineffective . Therefore , it is necessary for WF managers to determine the most appropriate means of communications for specific target audience - teens and young adults - to deliver messages The messages should be the followingWoodland Foundation is dedicated to nature preservation and thus it helps to retain the natural attractiveness of the city (memebrsWoodland foundation is an glorious place to relax and enjoy beautiful nature . It can also be an ideal place for holding different formal and informal meetings (visitorsWF is a community heritage , which is to be preserved , cause it is socially important (volunteersThe appropriate media-mix must includePrinted press (newss , journals and magazines .It is crucial to notice that journals and magazines have to be point on young people as they are WF target audience . Here , it is necessary to publish articles telling...If you want to get a full essay, order it on our website: Ordercustompaper.com

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