CIS 500: Information Systems for Decision Making
Sharonda Frazier
sporadic University
December 11, 2011
The Broadway Café
Introduction
The Broadway Café is a family inherited coffee shop from my granddaddy in Beulaville, NC. The café was established in 1952 and at one time, was a lucrative hotspot. The business is known for its curiously blended coffees, teas and home-brewed sandwiches, soups and pastries. The café was once a thriving business in this lessened town, but in recent years the business has suffered a steady decline in sales.
My grandfather was an expert at running his business, but he never used a computer. All of the record keeping was done manually and recipes were memorized by his employees. The café does not have a marketing strategy in place and needs to be updated. One main service of The Broadway Café is that it is the only restaurant of its kind in the town. Although this is the case, there is evermore the potential for other businesses to come in and try to procure the competitive advant while for itself. By combining the cafés specialise offers with modern technology improvements, the business will enhance its control as a well established organization as well as broaden the capacity in which it serves its customers.
deviate 1: Porters Five Forces Analysis
One of the unique facets of continuing my grandfathers café is that there is generally number one buyer power. In most urban areas café shops are fixed on every street corner. The town of Beulaville, NC is a subtile with a population of 1,067 (Wikipedia 2011). The only coffee retailer deep down a 4 mile radius is Dunkin Donuts (Yahoo, 2011.). One way to keep this force low is the unique and specialty meals, pastries, and parched goods that are staples of the local area. A national retailer handle Dunkin Doughnuts could not compete with this marketing strategy.
In the internet age the relative supplier power is low. As a buyer, the...If you fatality to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment