KRISTEN GOVENDER
STUDENT NO: 209524782
COURSE: ADVANCED CULTURAL STUDIES
ein truth(prenominal) day in our lives we are surrounded by advertisements. redden if we dont read a paper, watch boob tube or walk around with our eyes closed we willing find it impossible to avoid some form of publicity, whether it world power be the latest offer at the local supermarket or some adverts on the television. Yet one is often non aware of the impact advertisements has on an individual. (N. Reschke. A Semiotic compendium of a Cosmetics ad and its Interpretation [Date Downloaded: 23/03/2012], [Downloaded: http://www.aber.ac.uk/media/students/nnr9501.html]).
The native function of advertisements, we know is to introduce a wide browse of consumer goods to the public and thereby support the free-market economy. But that is clearly not its only role. Advertisements also assume certain characteristics which are less(prenominal) directly connected to selling. Advertisements try to manipulate people into purchase a way of life as well as goods. In this respect it could be argued that advertizing fulfils the function traditionally met by art of religion.
I have chosen to test a specific advertisement in semiotic damage and hold to explore the differences in interpretation.
I thereby hope to show many different ways in which advertising works and also how it is related to gender specifics.
For the purpose of analysing advertisements I have chosen two Harley Davidson Motorcycle advertisements. Namely: attribute 1 which portrays a black beast like wienerwurst in the car, lashing and roaring at the closed window with a Harley Davidson badge at the bottom right. The advert spreads crossways the screen.
The second advert, Image 2- is also a Harley Davidson Motorcycle ad whereby a picture of the right hands side survey mirror is displayed and through the mirror a family is shown. A very homey lounge scene, cosy, with mum seated on the roll with the baby I her arms and trio other children, ages ranging from three to eight...If you want to get a full essay, order it on our website: Ordercustompaper.com
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