Marketing Plan

My outline:

1. Low cost leadership strategy

2. Emphasized upgrades

3. I considered my finances c befully

4. Expand demand for our shoes

5. Carefully monitored exchange rates

chip in a net revenues and earnings per share bar graph, go across on equity and stock price bar graphs

1. selling Strategy - Please provide an analysis of your firms strategic merchandising actions. This should include a discussion of your product utility, image, channels, markets, pricing and promotions.

I See place has captured good information regarding their market and knows a great deal about the common attributes of the most prized customers. I See Shoes will leverage this information to cleanse understand who should be served, their specific needs, and how I See Shoes can better communicate with them. I See Shoes merchandise strategy will seek to create customer sensation regarding the products that they offer, develop the customer base, and work toward building customer loyalty and
referrals. Part of I See Shoes merchandising strategy will be based solely on location. The options are to expand to Europe-Africa, Asia-Pacific and Latin America. The North America plant was already a 2 million-pair plant.





I See Shoes marketing strategy will be based solely on a low-down-pitched quality, low model and low price. The coating is to maximize profits (and sop up a decent course of quality); however to maximize profits you need market share, and to irritate market share you need advertising. Therefore it give births off to arise your shoes as cheaply as possible (i.e. low quality materials and cheap labor) and spend the money you saved to pay ridiculous rates for advertising and retailer support. The combination of low prices, advertising spend, and retailer support is enough to give I See Shoes excessive profits. I also stop up using materials so cheap and styles so plain. And it would have had the added benefit of falling apart quickly, requiring a repeat purchase.

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