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Tuesday, February 5, 2013

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Harvard Business Review
July-August 1958

INDUSTRIAL DYNAMICS
a study breakthrough for finale makers

By Jay W. Forrester
Management is on the verge of a major breakthrough in understanding how industrial comp whatever suecess depends on the interaetion between the flows of information, materials, money, manpower, and capital equipment. The way these five flow systems intertwine to amplify one another and to cause change and magnetic declination will form a basis for anticipating the effects of decisions, policies, organisational forms, and investment choices. My aim in this article is to look ahead(predicate) at the specific kinds of progress which will be achieved and at the concepts which will make this progress possible. While I shall send word certain ways of thinking about management that should be helpful to executives today in working on store control, production scheduling, advertising, sales, and other problems, my primary concern here is not with techniques and preseriptions. Rather, I am interested in the development of a professional approach to management. Business leaders, like leaders in other argonas, are influenced by an image of the future.

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Their ideas about where they are going may he
AUTHORS NOTE; The studies on which this article is hased were do possible through the support of the Sloan Research Fund of the inform of Industrial Manage-

clear or vague, but in any even offt they have a subtle and far-reaching impact on administrative thinking and decisions. A look at slightly promising new concepts of management should, I believe, convince even the skeptical executive that his job is developing into much to a greater extent than an art, that conceptual skill will play an increasingly indispensable role in company success, and that management is fast worthy second to none as an exciting, dynamic, and intellectually demanding profession.
1 I

Toward a Theory
To develop the status of a profession, management essential discover the underlying principles which unify its separatti...If you want to get a full essay, order it on our website: Ordercustompaper.com



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