Shearwater Adventures Ltd conducts outside adventures in Victoria falls, Zimbabwe. The community grew to run outdoor adventure market in Victoria Falls and also became the most well-known adventure tour hustler in all of Africa under the leadership of Allen Roberts. Roberts assumed the use of CEO, taking a 25% stake in the company when his partner Mike Davis left the partnership to pursue in the raw ventures in 2000. Although Sheawaters sale had risen in the expiry two years, the issue at hand was how to continue to tower the market while maintaining its reputation as a lucky outdoor adventures operator because the company had many competitors in the outdoor adventures business.
Broad Differentiation Strategy
Word of mouth played an valuable role for Shearwater Adventures in new sales. Besides advertising on local level, it also partnered with leading operators to boost its reputation and scope a wider audience. Roberts considered acquiring other companies and he continued to shape a sold management team by attracting the respectable person to the right job. By offering far to a greater extent adventures than its competitor, Shearwater Adventures had been differentiated from others which had only three options to offer at most.
Therefore, Robertss selection to achieve competitive advantage via broad specialisation strategy is proven to be successful based on 2006 positive net profit. It has also increased its number of customers by 16% from 36,056. Apart from white-water rafting, boating and riding elephants which are commonly offered by other competitors, Shearwater Adventures include a wider range of activities such(prenominal) as bungee jumping, skiing, hiking, biking, climbing, horseback riding and safaris. This move allows to a greater extent customers (various age, gender, interests) with a diversity of preferences to make bookings with Shearwater Adventures for its wide selection.
Competitive Pressures
Shearwater Adventures must(prenominal) be prepared to deal with high possibility of...If you compliments to get a full essay, order it on our website: Ordercustompaper.com
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