Advertising And The End Of The World

advre
Katie Brough
Bruillette
Soc 100 Section 1
February 23 2009
advertisement and the End of the World
admission: Kodak sells film, but they dont advertise film. They advertise memories. (Theodore Parker) Advertisements were once based on what a product can do and how to get it. everyplace the last few decades however, advertising castms to chip in a variant focus. In this essay I will discuss how advertising, as an agent of socialization, limits our choices, impacts our lives, and may be leading to the end of the world.
Limits on our choices: Socialization is the lifelong social experience by which individuals articulate their human potential and learn culture (Macionis, 72). Socialization is performed by several agents of socialization. These agents are family, school, peers, and visual modality media (lecture notes). From the second we are innate(p) we begin learning from our environment. Our parents and family teach us who we are and how to carry on as small children. As we grow, this task is passed to our schools and our peers. The agents of socialization as well as shape our image of ourselves. Charles Horton Cooley developed the idea of the looking scratch self to mean a self-image based o1n how we think others see us (Macionis, 77).



Our behavior is based on our self-concept, which is moldd largely by how people treat us. Socialization and behavior travel so engrained in our personalities that it often becomes hard to deviate from what we have learned. The Queen Anne Game displayed the difficulty in deferring from a preliminary learning experience (lecture notes). We learn a set of rules that define our choices, and, barring resocialization, our free will will always be controlled by these rules. One of the most influencing agents is mass media.
The Impact of ad: While there are many different types of mass media; one of the most important types is advertising. In class, we watched the movie Advertising and the End of the World. According to the...If you want to get a full essay, order it on our website: Ordercustompaper.com



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