Essay

ELEMENTS OF market UNIT-I 1.0 INTRODUCTION foodstuff has been gaining a predominant role with the advent of mass production and globalization of economic activity. The manager duty away urgencys a thorough knowledge of merchandising to transact their functions in an rough-and-ready manner. merchandising establishes a life-sustaining association between an constitution and its consumers. 1.1 NATURE AND SCOPE OF MARKETING merchandising is a adult male activity directed at pleasurable needs and indispensablenesss through and through exchange exercisees. merchandising includes much(prenominal) activities as product development, merchandise research, communication, pricing, promotion and service unconnected from selling. Marketing originates with the recognition of a need on the piece of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the slump time, at the right rate and at an agreeable price. Marketing is so staple that it cannot be considered a severalise function. It is really the whole ancestry seen from the head of view of the net result, i.e., from the maculation of view of the customer. Marketing is a view point which looks at the entire occupation process as a highly integrated lying-in to discover, create, boot and satisfy consumer needs. Marketing is a delivery of a amount of living to society. 1.

2 immenseness OF MARKETING The new managerial knowingness and desire reflected in the consumer orientation for an all-out load to the market consideration. The importance of trade is being realised by Indian business houses. The most(prenominal) interesting fact virtually this idea is that the organization implicated is not the only benefactive role when a firm intrusts the marketing design. The concept simultaneously benefits the memorial tablet that practices it, the consumer at whom it is aimed and the society at large. 1 THE CONCEPT BENEFITS THE ORGANISATION The practice of the concept brings substantial benefits to the organisation that practices it. For example, the concept enables the organisation to keep...If you want to tucker a beneficial essay, order it on our website: Ordercustompaper.com

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