Critically analyse three web sites and explore how they use the internet's unique characteristics to market their products. Describe the critical elements of the web site design.

The Critical Analysis of meshing land land weather vane state of affairss Introduction With over 7.8 jillion Australians online, the Internet is adequate a mainstream medium. By 2005 the percentage of Australians online get out increase to 60%. (Jupiter, Media Metrix, ABS). This change magnitude interest has attracted a self-coloured new gist of selling. This denomination will critically contemplate one-third weather network sites. It will explore how they uptake the Internets unique characteristics such as interactivity and interest to market their products and what critical elements of weather vane site externalize they accustom such as the marketing flick and structure. The three meshsites that will be looked at are: http://ninemsn.com.au/ http://www.bhpbillition.com/ http://www.dicksmithfoods.com.au/ Literature look back: Unique Characteristics of the Internet The following(a) cultivation is from Dann S & group A;Dann S (2001) Stategic Internet trade in John Wiley & Sons, Australia, unless other stated. Interactivity Interactivity is defined as the dexterity to address an individual, gather and convey a response, remember that response, and disregard the nest response on the basis of the received data(Dann & Dann 2001). It is how a substance abuser can interact at heart a site such as promotional activities, blabber rooms, forums, and search engines. The more than interaction the user has indoors the web site operator they are more involved, increase soil loyalty and the likeliness of purchase.

There are three phases in the information of web-based interactivity in the marketing process: One-way Communication This phase lacks whatever interaction on the web site. Information is one-way with the site failing to produce an e-mail address, instead providing telephone and card address. The virtually basic take of interactivity on a web site is an email address. Partial Interactivity Partial interactivity provides private communication between the consumer and the company. This is through by means of the use of email, where the user is able to strive the company in regards to queries, advice and sales. If you indigence to get a skilful essay, order it on our website: Ordercustompaper.com

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