Marketing Plan - Mouth Wash.

TO:MARKETING DIRECTOR FROM:MARKETING MANAGER DATE:twenty-sixth AUGUST 2003 RE: onward motional scheme: MAXI-FRESH MOUTHWASH 1.0 INTRODUCTION -The Malayansian oral hygiene market consists an estimated 2million users with an estimated market coat of RM30, 500, 000.00 -Relatively matured market with marginal players. Market leader, Listerine, Oral-B. -Purpose of the proposal is to agree merchandise and promotional campaigns to effectively launch our latest product, non-alcohol Maxi-Fresh Mouthwash. 2.0 set up MARKET 2.1 Market Segmentation:- 2.1.1 geographical:i) East and West Malaysia 2.1.1 demographic: i) Age 6- 44 years ii) Children and Malay Muslim. 2.1.2 Socioeconomici) Income, 2.2 indicate Market: - 2.2.1 Differentiated selling: i)Malay Muslim, Middle-income group, health conscious, looking for non-alcohol products. ii)Children 2.3 stead: - 2.3.1Products Attributes: i)Non-alcohol anti-septic mouthwash. ii)Reposition competitor. Alcohol mouthwash is hurtful to health. 2.3.2Product Price/Quality: i)Shocking final damage, superb quality. 3.0 MARKETING MIX 3.1 interbreeding: - 3.1.1Branding i.Maxi Fresh Mouth tone down is associated with the family brand, PriceAbuse.com that symbolises gamey quality, low disadvantage with the tag line trade good things need not be expensive 3.1.2Packaging i.400ml pet bottles with multi nonreversible labels. 3.2 PRICE: - 3.2.1 Retail outlay to be controlled at RM5.00 per bottle. Which is priced cut down then the average mouthwash by 50%. 3.3 distribution communication channel: - 3.3.1 accomplished CHANNEL: - Hypermarkets, Supermarkets, Sundry Shops, Pharmacies 3.3.

2 illicit CHANNEL: - Mosques, Secondary Schools, hold Stores 4.0 PROMOTION STRATEGY - Integration of pull and push dodge to achieve corporate and marketing objective. 4.1ADVERTISING 4.1.1Objective: -i. make awareness and promote purchases (pull & push element) 4.1.2Budget: - i. RM 150, 000.00 4.1.3Message: -i. Non-alcohol, high quality, and acceptable price. halal (recommended for Muslim) 4.1.4Media: - i. News constitution - Berita Harian, wind Malay language daily news paper. - The Star, leading English language daily. ii. Magazine- Wanita, Malay language ladies magazine. Readers age 25 to 45. Mostly mothers. i. Billboards... If you penury to get a replete essay, severalize it on our website: Ordercustompaper.com

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