MAJOR PROJECT CASE BURGER KING ENTERING japan disposed(p) for Richard Yip-Chuck MKT 2235 Instructor Prepared by Senior Research consultant March 17, 2011 JPCC CONSULTING FOR THE FUTURE March 17, 2011 MKT 2235 Instructor Niagara On the Lake Campus Niagara Falls, ON L2H 1Z1 Dear Mr. Richard Yip-Chuck The attached report, requested by Mr. Richard Yip-Chuck, Instructor of MKT 2235, in a letter dated December 31, 2010 Burger King fortitude the Japanese market. We believe you will find the results of this report cooperative in advising your clients. This study will examine the answers the following questions. (1) whence has Burger King decided to enter foreign markets? (2) Why beat they chosen Japan? (3) Do I agree with their demise? I would be pleased to discuss this report and its conclusions with you at your request. My firm and I thank you for your confidence in selecting our coalition to prepare this comprehensive report. Sincerely, Evelyn Lioce Senior Research Consultant addendum TABLE OF CONTENTS job or probability...1 basis...2 Define Stakeholder Groups3, 4,5,6 Decision Criteria..7 midland outline-Strength and Weaknesses8 External Analysis- Opportunity and Threat.
9 Current Services and market alloy.10 Environmental Trends..11, 12 Market Trends13, 14, 15 Competitive Analysis16 node Analysis17 Alternative merchandising Strategies.19, 20 Pros and Cons (Alternative Marketing Strategies)21 Recommendations.22 Work Cited23 list OF FIGURES Figur es...If you want to get a full essay, order ! it on our website:
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