Topic: "Four Best-Practices for Renovating Your Brand—Before It's Too Late"

The purpose of this paper is to write an analysis of an article that discusses an fantasy of merchandising management. During my research I was attracted to an article by Fred Geyer Titled, ? quadruplet Best-Practices for Renovating Your Brand?Before Its Too Late?. After sympathise Geyer?s article, I found his reasoning for identifying the fatality to snub how a firms patsy is represented early in the cross life cycle (PLC) pattern of maturity rather than derriere in the decline phase as essential to supreme change results. He also pointed out that the ablity to identify the penury for change fecal matter be instrumental to sustaining score equity, brand postioining, and suces good differentiation. Geyer points out that there is no doubt around firms that can recognize the need for change in his statement, ?Stories of trade heroes who trans new-fangled poorly performing brands never fail to becharm us: the transformation of Dove into an empowering brand; the sh ift to healthy take for McDonalds; the rebound of Hewlett Packard in the PC market?. It is the unheralded marketing heroes who renovate their brands while they argon strong and growing. They blur ever-changing market dynamics and address them as opportunities earlier they sop up time to develop into threats. Their reward is straightaway profitable emersion without the negative headlines (Geyer).

But on the verso there are many companies that are not as adept at being responsive to market changes. So how can you do something before it?s too late? Geyer outlines four keys to brand transformation in the maturit y phase of the PLC. They are: 1. catch a ho! listic understanding of the brand, 2. figure for segment swings, 3. steal the underlying issues, 4. Apply the right strategies. A holistic, customer-driven understanding of the certain brand and a vision of the brands afterlife are all important(p) to proactive... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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