Southwest's Mission Statement

Business Policy MG550 / 74Wednesday 530p 1015p Chapter 3 Question 1, pg. 105. Southwest Airlines bureau statement is, The Mission of Southwest Airlines is dedicated to the highest quality of leaf node Service delivered with a sense of warmth, friendliness, individual pride and parliamentary procedure Spirit. I believe that this delegating is carried into their business model. I would characterize their business model as keeping trading operations simple and consistent. Gary Kelly, the CEO of Southwest Airlines (SWA) is quoted as saying, Our people be our single greatest strength and most enduring long-run combative advantage. The employees of SWA are just angiotensin-converting enzyme regular of how SWA business policy differs from other airlines. SWA has a best in the industry employee to ratio, the only(prenominal) hire 3% of those interviewed. They also entreat winnings sharing which encourages the employees to help make SWA prosperous. Outside of the ir employees, SWA operates only one type of aircraft. This reduces the select to store additional move and eliminates the need to train pilots and technicians. Lastly, they fly point to point, rather than from hubs, which reduces delays and captures enquire as larger airlines might not fly from smaller airports. burden 3. pg.

104 I believe that a good manakin of a social club that has demonstrated a sustained competitory advantage for more than 10 years would be Philip Morris(PM), the manufacturing business of Marlboro cigarettes. I am not a smoker and do not advocate it but you ache to admit, the y have been successful despite much of the ! negative publicity that cigarette have has received in recent years. Much of PMs competitive advantage can be attributed to, Altria, their parent partys billing statement and policies to achieve the corporate mission. Altrias mission is to own and develop financially disciplined businesses that are leadership in responsibly providing adult tobacco and wine consumers with prime(prenominal) mark products. Guided by Altrias Mission and...If you want to lodge a full essay, order it on our website: OrderCustomPaper.com

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