Internet Marketing: A blessing or a curse Essay

lucre selling is a phenomenon that was introduced recently due to the choppy boom in the usage of internet. People have non further become used to the internet and its ease, in fact, they have become so reliant and dependant on it that it contribute qualify as an colony these days. Now, life without internet has become unimaginable for all age groups and backgrounds (Benkler, 2006). This is something that marketers capitalized on. Marketers beat back to reach their consumers and catch their attention in whatever way practicable through whatever medium that is the most effective and efficient.E rattling tail market/segment uses internet that is, the entire customer base is visible(prenominal) to the marketer online thus, using the internet as a platform to come on their growth is nothing but a wise idea. Marketers had flooded the television, thought that customers atomic number 18 now more easily available on the TV comp ard to newspapers and posters. As strange as it m ay sound, gradually, the amount of people of ages 18 26 watching TV has reduced (Ginster, 2005). Viewing of TV shows, movies and programs are easier online on either the home website or Youtube because of the ease of timing and frequent conveniences.Thus, at the end of the day, it is all about internet marketing if a marketer wants the yield to succeed (Malan, 2006). The reason for this is that there is a product purchase journey which has steps such as familiarization and cognisance as the first ones the internet is used as a medium to transfuse the familiarity and position the product in the appropriate manners in the heads of the electromotive force customers. (Mangold & Faulds) Internet marketings basic tools are emails, websites, advertisements on unhomogeneous websites, youtube, social media like Facebook and Twitter.However, it is not limited to these tools when an online record of all the customers is unbroken to provide them with better customized and personalis edized service, this is called an Electronic Customer Relationship perplexity Database. This has become more and more critical today because of the increasingly cardsharp customers each day who need to be provided with value and will not settle for something that does not meet the expectations and the promise made by the companies.BlessingsInternet marketing has servinged companies cut down on their advertising budgets and save up a lot of finances that were earlier utilized for heavy marketing all over the cities and countries. However, in the case of internet marketing, every customer, no matter which corner of the world they are physically present at can access the same advertisement and look at the brochures and so forth The geographical advantage helps the marketers a lot, but not serious them (Bove, 2000). The customers are also at an advantage because they can look at the product, inquiry on it and purchase it according to their convenience.This also increases the purcha sing frequency of the customers along with the speed of transaction, creating an advantage for the company (Story, 2008) Another advantage is that the marketers do not need to worry about keeping a track or record of all the transactions. in that location is an automatic electronic record generated as and when activity takes place. There are several methods of doing that per click, per purchase, per action etc. This way, the statistics can help the marketers figure out what is more popular amongst the customers.In a way, via internet marketing, the marketer can receive feedback about the campaign like a shot and make amendments and more appealing (Czepiel, 1990) Tools like Facebook, Twitters, Linkedin are used so much by almost everybody that even if the marketer gives one adept ad to be placed right next to a Facebook page, a huge difference can be made. Curse In a way, internet marketing creates a barrier between those users who have a fast internet connection and those who ow n a s execrableer one. These advertisements sometimes have pictures and videos which are heavy to download and cannot be accessed with a confused quality internet connection.In some areas, the internet is always low thus, this in a way limits the customer market and the number of people they can target. (Anonymous, 2008) The establishment and installation of internet marketing as a system in the organization needs a few initial costs which are pretty huge. These include higher technology equipments and programs that help design internet advertisements (Kotler & Armstrong, 1996). For customers, sometimes it is a turn off because purchase a product without holding it is a little more of a gamble than usual.The sense of touch, sight, smell and taste in some cases is very important for the customer to be able to judge how well the product fits into his/her requirements (Strativity Group, Inc. , 2009). Very importantly, sometimes, the internet becomes so messy and cluttered with ads a nd information and the advertisement put by the marketer does not remain visible, evident and unusual anymore. It becomes part of that clutter and eventually feels annoying and unappealing to the eyes. Keeping everything aside, the biggest crime of internet marketing is the security concern.Information provided by both the marketers and the customers is hush-hush for them and they do not want it to be disclosed it to anybody (Bitner, 1995) however, when it comes to the internet, nothing is telld hacking is super common. Also, online purchases that charge the money on the credit card before the voice communication of the item have no guarantee. There is also no guarantee of the security of the credit card number added to the website for payment (Gentle, 2009) Conclusion My personal opinion is that internet marketing has been a mercy and not a curse for all of us.The reason for this is that as customers, it has helped us mature because of beingness right there in front of us all the time. Our awareness levels have increased and our understanding of a product and its analysis is just a click away. Everything has become so convenient and quick. It has helped us pee more perspective because information is only a second away. There are issues as well but everything has issues if the usage is done mighty and if a structure which does not have all of the above mentioned issues is developed, therefore internet marketing can be a complete blessing for all.