Harley davidson analysis Essay -- essays research papers

1. COMPANY OVERVIEWHarley Davidson Inc. was ground in 1903 by William S. Harley and Davidson brothers- Walter and Arthur. Since then the order has produced the most recognized motorbikes in the world. The connection has been named to Fortunes key of 100 Best Companies to work for. The company has also been ranked 3 in automotive quality behind Rolls-Royce and Mercedes Benz by Harris Interactive, a general market research and consulting firm. Harley-Davidson, Inc. is the pargonnt company for the group of companies namely Harley-Davidson take Company, Buell wheel Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley-Davidson Financial Services provides wholesale and retail financial backing and insurance programs to Harley-Davidson dealers and customers.&61553Jeffrey L. Bleustein is chairman of the board and CEO of Harley Davidson Inc..&61553There are more than 1,300 Harley-Davidson dealerships in 48 countries worldwide.&61553The company has employed 8,000 people worldwide and the incorporate headquarters located in Milwaukee, Wis East Toy and Tomawauk, Wis York Pa and Kansas City, Mo. different key business operations are located in Chicago, III. Franklin, Wis. Talladega, Ala alpine Heights, Ohio Ann Arbor, Mich. Carson City, Nev. and Plano, Tex.&61553Harley-Davidson maintains operation in strategic international markets throughout Europe, and in brazil nut and Japan to support its worldwide dealer and distributor network.Source of revenues for Harley Davidson - change motorcycles-Harley Davidson financial service-Parts and accessories2. VISION, MISSION AND GOALSVisionTo dedicate, to grow observe and strengthen the brand, Harley-Davidson deliver products and deliver the services that sat isfy dreams.MissionTo fulfill dreams through the experiences of motorcycling by providing motorcycles and to the general public an expanding line of motorcycles... ...buyers (increased from 2% total sales before adopting to 9% in 2003). The company found that woman more likely to purchase after taking grooming course&61553Financial service to make it more affordableoperationsThe companys expansion plan of its York and Pennsylvania expects to allow the company to increase production to 400,000 units by 2007.Distribution&61553Through dealerships&61553Showrooms offer a large assortment of clothing items and accessories in addition to new motorcycles&61553Dealers are responsible for operating showrooms, stock parts and accessories.&61553161 dealers in Japan.&6155350 dealers and 3 distributors in Australia and New Zealand.&615537 dealers in South East Asian and East market.Infrastructure&61553Public listed company&61553Quality system&61553 outline & planning are not clear