Apple Risks

As you know, Apple has been enjoying a very nice put one across over the last couple of years. When you took over the company again in 1997, the future looked bleak. Today, however, we arouse a market capital of 105 billion, ahead of Dell and behind Intel. Our iPod device owns more than than 70% of the MP3 impostor market. Four billion songs have been purchased lawfully from iTunes. The iPhone is changing the entire wireless industry. And even the Mac OS, one time thought to be dead, has doubled its US market component from 3% to 6% since 2003. All of this should be cause for unbelievable optimism. But danger lurks on the horizon. As we look forward, the equal factors that have propelled our rise in recent years, could also speed up our fall, unless we are careful. Historically, Apple has distinguished itself through the quality and innovativeness of its products. From the send-off personal computer to the root GUI OS to the first point-and-click mouse, Apple has been on the leading edge in creating products that consumers bask and can easily use. However, we must learn from the mistakes of the past. In the modern 1980s and 1990s, we quickly lost our initial lead in the PC business to IBM and the OS war to Microsoft, despite a superior product.

IBM accomplished this by licensing their product design to another(prenominal) clones, while Apple kept its product proprietary. We tried to verify a higher price but our competitors presently caught up to us technologically and we could no longer charge a premium price. At the same time, Windows emerged and aligned itself with Intel. The Wintel machine soon became standard and our own Macs increasingly became irrelevant. Microsoft succeeded and became the dominant industry player that it is by turning their inferior OS into the platform and permit the network effect (of everyone using Windows) lock people in who might otherwise switch. Today, our competitive advantage is that we again have a set of products that are superior in design, functionality, and style. We... If you postulate to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper